Change Management continues to be a focus area for businesses that are looking toward the future. The rate at which companies experience modernization and the introduction of generative AI solutions is making an impact on all areas of business. It’s important to keep up to date with the latest trends and insights. Whether your organization has a dedicated Change Management Office (CMO), or you manage change in an ad-hoc fashion, understanding change management trends can help make the change process easier.
Where can you learn about Organizational Change Management Trends?
The Prosci Benchmarking Report is a biennial publication that summarizes lessons learned and best practices from thousands of change practitioners around the world. The report is based on an online survey that covers various aspects of change management such as methodology, sponsorship, communication, training, resistance, and success factors. The report can be a great tool for helping you benchmark your change projects, identify areas for improvement, and adopt proven strategies for success.
Here are some of their key findings and trends:
What’s the biggest contributor to change success?
Active and visible sponsorship is the biggest contributor to change success. This finding has been consistent across all editions of the report, highlighting the critical role of senior leaders in driving and supporting change initiatives. Effective sponsors provide direction, resources, alignment, and advocacy for change, as well as address resistance and reinforce desired behaviors.
On the other hand, poor sponsorship can undermine or derail change efforts. Ineffective sponsors may lack commitment, visibility, communication, or influence, or they may delegate their sponsorship role to lower-level managers. The report suggests that change practitioners need to educate and coach sponsors regarding their roles and expectations, as well as provide feedback and recognition.
What’s the most common application of change management?
Large-scale transformational projects are the most common application of change management. The report shows that change management is most frequently used on projects that have a high impact on the organization, such as mergers and acquisitions, digital transformations, culture changes, or reorganizations. These types of projects require a robust and holistic change management approach that addresses the people side of change at multiple levels and dimensions.
What’s the most used tool for change management?
The report reveals that the communication plan is the most widely used and valued tool for change management, followed by the training plan and stakeholder analysis. A communication plan helps to define the key messages, audiences, channels, and timing of change-related communications, as well as the roles and responsibilities of communicators. A communication plan can help to create awareness, understanding, and buy-in for the change among various stakeholder groups.
What’s the most essential skill for change practitioners?
According to the report, clear, persuasive, and empathetic communication is the most essential skill for change practitioners, regardless of their role or level. Effective communication skills enable change practitioners to convey the vision and benefits of the change, engage and influence stakeholders, address concerns and resistance, and foster collaboration and trust.
Change needs to be managed.
Make the effort count by getting the help you need to manage all the necessary planning, transitioning, adopting, and training needed for a successful future.
It’s always a good time to get your business on the right track.
Want to know more about how we can help you plan, execute, and support changes in your organization? Contact us.
Red Sky has over 15 years of experience working with clients to strategize, manage, and streamline their businesses.
At Red Sky – We can help.

