February 15, 2021

by Red Sky Blue Water in Blog

Why Do You Need to Adapt?

Digital Accessibility in COVID-19 Digital accessibility refers to equal and equitable access to public online information, products, and services for all people without distinction, ensuring everyone’s participation in the digital economy. As we recover from the COVID-19, more and more people rely on digital services for everyday activities, including shopping, remote working, online education, healthcare, […]

January 13, 2021

by Red Sky Blue Water in Blog

The Importance of Mentorship

Before we move into 2021 and begin setting various work-related goals, it’s essential to analyze the gaps in the organization’s current working model and leverage the incredible growth tool – mentorship. Business mentoring is the relationship between an experienced person (mentor) and a working staff (mentee). It can be used at all stages in the […]

December 22, 2020

by Red Sky Blue Water in Blog

4 Ways AI Can Help with Marketing & Channel Partner Sales

Artificial Intelligence (AI) is reshaping the marketing spectrum, creating better business opportunities, and facilitating seamless channel partners’ strategies. With manufacturers looking for a range of selling channels for their products, AI automates and streamlines the time-consuming and complex processes associated with channel partners’ sales. According to McKinsey research, machine learning in sales and marketing gives […]

December 14, 2020

by Red Sky Blue Water in Blog

Understanding Lead Scoring & Why it Matters

Marketers are primarily worried about generating enough leads. But once they have it, they need to figure out which leads are interested in becoming a customer, and who is worth the time and effort. Not all leads are created equal. They come from various sources, such as the website, email campaigns, cold calling, collateral downloads, email […]

December 3, 2020

by Red Sky Blue Water in Blog, Tips

Writing Compelling Case Studies & Winning New Businesses – 5 Tips

Case studies are invaluable assets for a company as it serves as the proof of the quality of service the company is providing. It directly promotes your product or services as the best solution, and real data back up the claims. Maybe, case studies are not as welcoming as viral blog posts, but they are […]

November 23, 2020

by Red Sky Blue Water in Blog

Direct Sales vs. Channel Sales: 5 Factors of Comparison

Businesses are continuously looking to get their products out in front of their customers while adhering to a marketing budget. Maintaining this balance requires hiring a dedicated in-house sales team and developing a sales strategy that can attract new customers and close deals. So, which strategy would best suit them? Direct sales or Channel sales? […]

November 9, 2020

by Red Sky Blue Water in Blog

How Web & Application Development Can Optimize Lead Conversion

The digital era of business has accelerated since COVID-19, making it imperative for companies to have an online presence for promoting their brands. With online interactions between customers and brands, a prudently designed website and application can help you achieve your goals. It isn’t just about building an effective online presence but as well as […]

October 28, 2020

by Red Sky Blue Water in Blog, Tips, Uncategorized

Understanding UX Research and Design: 6 Key Benefits

When businesses need to be on the same page with their customers, user experience is crucial. Business leaders are investing more and more in hiring UX research and design experts since it has an enormous impact on the company’s ROI. It helps businesses create an interface or a product that satisfies users’ goals and delivers […]

October 26, 2020

by Red Sky Blue Water in Blog, Tips

How Business Analytics Can Help Your Business Cut Costs: 5 Ways

In 2020, each internet user generated around 1.7 megabytes per second, and about 2.45 quintillion bytes per day (1). With such a growing amount of data, businesses need to embrace business analytics capabilities now, more than ever. The use of analytics not only streamlines operations and improves processes but protects businesses against fraud, reduces costs, […]

October 19, 2020

by Red Sky Blue Water in Blog, Tips

Action Items – Following Up & Not Forgotten

How to Ensure Action Items Stay on Track and on the Radar A meeting is frequently held and concluded with all the attendees going back to their projects and routines without much thought. The action items discussed often become forgotten. This can be problematic, especially when the sole purpose of meetings is to make decisions and take actions based on those decisions. Therefore, we need to make […]

Why Do You Need to Adapt?

The Importance of Mentorship

4 Ways AI Can Help with Marketing & Channel Partner Sales

Understanding Lead Scoring & Why it Matters

Writing Compelling Case Studies & Winning New Businesses – 5 Tips

Direct Sales vs. Channel Sales: 5 Factors of Comparison

How Web & Application Development Can Optimize Lead Conversion

Understanding UX Research and Design: 6 Key Benefits

How Business Analytics Can Help Your Business Cut Costs: 5 Ways

Action Items – Following Up & Not Forgotten

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