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Partner with Red Sky to Execute Your GTM Strategy
Our experts help define, develop, and deploy designs that yield return on experience:
- UX Research
- Journey Mapping
- Information Architecture
- Interaction Design
- Visual Design
We bring technical expertise in developing digital properties with a focus on conversion:
- Applications
- CMS-Based Sites
- Mobile Sites
- Analytics Configuration
- Integrations
We work with clients and partners to develop content to enable and facilitate sales:
- Case Studies
- Whitepapers
- Blog Articles
- Brochures
- Website Content
"A majority (91%) of buyers prefer visual and interactive content rather than traditional formats. This higher level of buyer engagement offers prospects a more valuable buying experience — while also providing B2B marketers with deeper insights for future marketing initiatives." -- FORBES 2020
Visual & Interactive Content Preference
91%
Target Business Outcomes
- Grow Traffic by 7.8x with Content Strategy
- Improve Engagement by 30% with Effective Content
- Increase Marketing Contribution to Revenue by 6x
- Focusing on UX Reduces Support Cost by 90%
- $2 Spent on UX Returns $100
- Retain 40% More Visitors with Optimized UX
Challenge
A Fortune 50 client’s commercial licensing group within the company needed to:
- Ensure that licensing solution providers are up to date on software licensing programs so that they can advise and guide their customers when purchasing software products and services.
- Deliver timely software licensing training at scale and to a global audience of partners and Microsoft sellers to coincide with the launch of new software licensing.
The client needed a scalable, cost-effective method to train global licensing solution providers and sellers on a variety of constantly evolving software licensing topics.
Solution
Red Sky approached this challenge and conducted the following:
- Developed a customized Learning Management System (LMS) in to address the specific readiness needs of the commercial licensing team and community.
- Host and maintain LMS, including feature updates and annual major updates.
Outcome
Red Sky’s approach resulted in:
- Enabled to save $1.2M YoY in live training deliveries since the launch of system in 2009.
- 14,000 partners received licensing certifications in 2020.
