Design and Development

Our experts help define, develop, and deploy designs that yield return on experience

  • UX Research
  • Journey Mapping
  • Information Architecture
  • Interction Design
  • Visual Design

We bring technical expertise in developing digital properties with a focus on conversion

  • Applications
  • CMS-Based Sites
  • Mobile Sites
  • Analytics Configuration
  • Integrations

We work with clients and partners to develop content to enable and facilitate sales

  • Case Studies
  • Whitepapers
  • Blog Articles
  • Brochures
  • Website Content

A majority (91%) of buyers prefer visual and interactive content rather than traditional formats. This higher level of buyer engagement offers prospects a more valuable buying experience — while also providing B2B marketers with deeper insights for future marketing initiatives.

Forbes

2020
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Challenge

A Fortune 50 client’s commercial licensing group within the company needed to:

  • Ensure that licensing solution providers are up to date on software licensing programs so that they can advise and guide their customers when purchasing software products and services.
  • Deliver timely software licensing training at scale and to a global audience of partners and Microsoft sellers to coincide with the launch of new software licensing.

The client needed a scalable, cost-effective method to train global licensing solution providers and sellers on a variety of constantly evolving software licensing topics.

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Target Business Outcomes

  • Grow Traffic by 7.8x with Content Strategy
  • Improve Engagement by 30% with Effective Content
  • Increase Marketing Contribution to Revenue by 6x
  • Focusing on UX Reduces Support Cost by 90%
  • $2 Spent on UX Returns $100
  • Retain 40% More Visitors with Optimized UX
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Solution

Red Sky approached this challenge and conducted the following:

  • Developed a customized Learning Management System (LMS) in to address the specific readiness needs of the commercial licensing team and community.fy partner requests based on program criteria
  • Host and maintain LMS, including feature updates and annual major updates.
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Outcome

Red Sky’s approach resulted in:

  • Enabled to save $1.2M YoY in live training deliveries since the launch of system in 2009.
  • 14,000 partners received licensing certifications in 2020.