Contact Our Experts
Channel Partner Ecosystem
Partner with Red Sky to Scale Operations
We work with clients in managing and optimizing the end-to-end life cycle of channel partner ecosystems:
- Partner Segmentation
- Enablement Services
- Performance Measurement
- Rewards Administration
- Partner Optimization
We bring over a decade of expertise in driving $1B+ in revenue through seamless service for our clients and their partners:
- Application Processing
- Measuring Partner Sales
- Driving Consumption
- Determining Market Coverage
- Partner Commitment
Over 15,000 partners rely on us for readiness, onboarding, engagement, support, and ultimately successful outcomes through:
- Issue Management
- Content Delivery
- Data Driven Insights
- Outcomes Planning
- Presales Support
"With over 75% of world trade flowing indirectly, we are about to see an influx of investment in and attention on indirect sales by firms in all industries." -- FORRESTER 2019
Channel Sales
75%
Target Business Outcomes
- Accelerate Growth by Scaling Sales
- Reach New Markets and Customer Segments
- Elevate Offerings to Better Solve Customer Problems
- Leverage Additional Reach & Trust from Recognized Brands
- Reduce Cost of Acquiring New Customers
- Creater Stronger Relationships with Customers
Challenge
A leading technology company has a large market development fund set aside to enable channel partners to sell their services and products.
The MDF program accelerates pre-sales as well as deployment/consumption activities.
Supported technologies include Data and AI, Apps and Infrastructure, Modern Workplace, and Business Applications.
The team faced challenges in launching a marketing initiative to accelerate sales and the adoption and consumption of customer’s products and services through market development funds.
Solution
Red Sky understood the team’s needs and proceeded to:
- Vet and qualify partner requests based on program criteria
- Provide high touch services to assist requestors with program-related information
- Reporting on commitments vs actual spend to aid with financial forecasting
- Reporting on pipeline and status of pending vs. approved requests and proof-of-execution
Outcome
The challenge was resolved including:
- Improved partner engagement
- Initiative drove $1B in revenue for customer
- Reduced administrative costs by 25%
