Contact Our Experts
with Insight-Driven Reporting
Get Ahead of the Competition with Red Sky
We help define the problem space, test hypotheses, and frame solutions through technique such as:
- Interviews
- Focus Groups
- Surveys
- Experiments
- Observations
We focus on generating actionable insights for our clients and their partners:
- Executive Dashboards
- Data Visualizations
- Data Prep & Enrichment
- Attribution Analysis
- Predictive Analytics
Our technology enabled service is engineered to make prospecting more efficient and yield higher returns:
- Lead Scoring
- Customer Segmentation
- Company Profiling
- Pitch Points
- Custom Models
"Insight-driven businesses are growing at an average of 30% each year; by 2021, they are predicted to take $1.8 trillion annually from their less-informed industry competitors." -- FORRESTER 2018
YoY Growth
30%
Target Business Outcomes
- Greater Transparency & Accountability
- Proactive Improvements
- Tie Business Outcomes to Data
- Enhance Consistency, Effectiveness, Efficiency
- Cut Costs & Increase Productivity
- Predict and Reduce Risks
Challenge
A Fortune 50 client needed a service provider to deliver a first-in-kind marketing initiative to its customers, partners, and sales representatives. The initiative was designed in an attempt to determine if investment in customers who are modernizing their cloud services would be driven to update their hardware. The client faced significant challenges in this approach:
- Customer cloud service data is not readily available to client sales teams.
- No existing process to issue one time rebate payments to customers who take advantage of the incentive.
- Pricing programs not available to drive an upfront, or discount, incentive
Solution
Red Sky created an all-in-one solution to manage a complex backend process including the following:
- Verify customer eligibility for the program
- Create and manage a public site for client partners and customers to access program marketing materials
- Manage the backend process including:
- Applications to create claim codes and verify codes when submitted to match to eligible customers
- Review and process rebate claims from customers and partners
- Create internal payment requests allowing customers and partners to receive the rebate directly from client
- Issue management service to respond to internal and external program requests
- Real-time program feedback allowing the client to adapt quickly with changes to increase field and customer engagement
Outcome
The first two years of engagement have grown program engagement (measured in allocated budget) from 25% to 120%. Account engagement is up over 40% year over year and the client is on track for 250% growth in the current fiscal year!
