Drove $1B in Revenue



A leading technology company has a large market development fund set aside to enable channel partners to sell their services and products.

The MDF program accelerates pre-sales as well as deployment/consumption activities. 

Supported technologies include Data and AI, Apps and Infrastructure, Modern Workplace, and Business Applications.

The team faced challenges in launching a marketing initiative to accelerate sales and the adoption and consumption of customer’s products and services through market development funds.



Red Sky understood the team’s needs and proceeded to:



The challenge was resolved including:

  • Improved partner engagement​​
  • Initiative drove $1B in revenue for customer​​
  • Reduced administrative costs by 25%

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