Drove $1B in Revenue

Challenge

A leading technology company has a large market development fund set aside to enable channel partners to sell their services and products.

The MDF program accelerates pre-sales as well as deployment/consumption activities.

Supported technologies include Data and AI, Apps and Infrastructure, Modern Workplace, and Business Applications.

The team faced challenges in launching a marketing initiative to accelerate sales and the adoption and consumption of customer’s products and services through market development funds.

Solution

Red Sky understood the team’s needs and proceeded to:

Vet and qualify partner requests based on program criteria
Provide high touch services to assist requestors with program-related information
Reporting on commitments vs actual spend to aid with financial forecasting
Reporting on pipeline and status of pending vs. approved requests and proof-of-execution

Outcome

The challenge was resolved including:

Improved partner engagement
Initiative drove $1B in revenue for customer
Reduced administrative costs by 25%

Drove $1B in Revenue

Challenge

Solution

Outcome

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