The Importance of Mentorship
Before we move into 2021 and begin setting various work-related goals, it’s essential to analyze the gaps in the organization’s current working model and leverage
January 13, 2021
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4 Ways AI Can Help with Marketing & Channel Partner Sales
Artificial Intelligence (AI) is reshaping the marketing spectrum, creating better business opportunities, and facilitating seamless channel partners’ strategies. With manufacturers looking for a range of
December 22, 2020
Understanding Lead Scoring & Why it Matters
Marketers are primarily worried about generating enough leads. But once they have it, they need to figure out which leads are interested in becoming a
December 14, 2020
Writing Compelling Case Studies & Winning New Businesses – 5 Tips
Case studies are invaluable assets for a company as it serves as the proof of the quality of service the company is providing. It directly
December 3, 2020
Direct Sales vs. Channel Sales: 5 Factors of Comparison
Businesses are continuously looking to get their products out in front of their customers while adhering to a marketing budget. Maintaining this balance requires hiring
November 23, 2020
Understanding Market Development Funds: From Basics to Benefits!
Marketing Development Funds offer a massive opportunity for businesses and partners. However, many miss the opportunities to leverage these marketing funds because they lack the
November 16, 2020
How Web & Application Development Can Optimize Lead Conversion
The digital era of business has accelerated since COVID-19, making it imperative for companies to have an online presence for promoting their brands. With online
November 9, 2020
The Potential of Digital Transformation In Marketing: 3 Steps to Get Started
Technology will always remain an important aspect of running a modern business. Therefore, leaders of all industry sectors continue to embrace digital transformation to stay
October 30, 2020
Understanding UX Research and Design: 6 Key Benefits
When businesses need to be on the same page with their customers, user experience is crucial. Business leaders are investing more and more in hiring
October 28, 2020
How Business Analytics Can Help Your Business Cut Costs: 5 Ways
In 2020, each internet user generated around 1.7 megabytes per second, and about 2.45 quintillion bytes per day (1). With such a growing amount of
October 26, 2020
Action Items – Following Up & Not Forgotten
How to Ensure Action Items Stay on Track and on the Radar A meeting is frequently held and concluded with all the attendees going back to their projects and
October 19, 2020
Team-building in A Remote Environment
Creating Chemistry During COVID-19 Employee engagement and workplace satisfaction should be top of mind for all managers and decision-makers, especially as we navigate the challenges
October 13, 2020
Diena Lee Mann named to ’40 Under 40′ on the Puget Sound Business Journal
We are proud to announce that Diena Lee Mann, CEO of Red Sky Blue Water, has been named an honoree of Puget Sound Business Journal’s “40
October 7, 2020
Managing Distractions While Working from Home
Even if you work in the most stable and calm work environment, you will get distracted at least a couple of times each day. These
September 15, 2020
Time Management Tips
We all struggle with utilizing our time appropriately. By incorporating effective time management skills, you can become more efficient and realize these benefits: Opening up
September 14, 2020
Ensuring Employee Success in Adapting to Organizational Change as a Manager
We see an increasing trend across industries making “organizational changes.” Managers and decision-makers regularly look at reshuffling responsibilities or roles as the most effective way
September 14, 2020
