As per a survey conducted by Segment, 49% of buyers make impulse purchases after a personalized customer experience.1 Moreover, a BizFeel survey reveals, 57% of consumers prefer online shopping to physical purchases.2 With the business world moving online, user experience is more critical than ever to serve customers better, improve conversions, and eventually increase revenue. Thus […]
The BPO industry has registered tremendous growth in the last two decades and for a good reason. It provides various opportunities for cost reduction and business growth. While the average knowledge worker receives $67,500 per year, they spend 41% of their time performing repetitive digital work (1). With business process outsourcing, businesses can ensure that their staff […]
The current coronavirus situation poses an enormous challenge for leaders across the business world. For a long time, many organizations’ primary concern has been to focus on protecting the employees, the firm and getting business back to its tracks while working remotely. Employees expect their leaders to make decisions that would keep them healthy and […]
Digital Accessibility in COVID-19 Digital accessibility refers to equal and equitable access to public online information, products, and services for all people without distinction, ensuring everyone’s participation in the digital economy. As we recover from the COVID-19, more and more people rely on digital services for everyday activities, including shopping, remote working, online education, healthcare, […]
Before we move into 2021 and begin setting various work-related goals, it’s essential to analyze the gaps in the organization’s current working model and leverage the incredible growth tool – mentorship. Business mentoring is the relationship between an experienced person (mentor) and a working staff (mentee). It can be used at all stages in the […]
Artificial Intelligence (AI) is reshaping the marketing spectrum, creating better business opportunities, and facilitating seamless channel partners’ strategies. With manufacturers looking for a range of selling channels for their products, AI automates and streamlines the time-consuming and complex processes associated with channel partners’ sales. According to McKinsey research, machine learning in sales and marketing gives […]
Marketers are primarily worried about generating enough leads. But once they have it, they need to figure out which leads are interested in becoming a customer, and who is worth the time and effort. Not all leads are created equal. They come from various sources, such as the website, email campaigns, cold calling, collateral downloads, email […]
Case studies are invaluable assets for a company as it serves as the proof of the quality of service the company is providing. It directly promotes your product or services as the best solution, and real data back up the claims. Maybe, case studies are not as welcoming as viral blog posts, but they are […]
Businesses are continuously looking to get their products out in front of their customers while adhering to a marketing budget. Maintaining this balance requires hiring a dedicated in-house sales team and developing a sales strategy that can attract new customers and close deals. So, which strategy would best suit them? Direct sales or Channel sales? […]
Marketing Development Funds offer a massive opportunity for businesses and partners. However, many miss the opportunities to leverage these marketing funds because they lack the knowledge on how to use MDF effectively. With the right assistance, you can help drive growth for your business significantly. But first, let’s understand the basics. What are Market Development […]
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