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How User Experience (UX) Can Impact Customer Experience (CX)

As per a survey conducted by Segment, 49% of buyers make impulse purchases after a personalized customer experience.1 Moreover, a BizFeel survey reveals, 57% of consumers prefer online shopping to physical purchases.2 With the business world moving online, user experience is more critical than ever to serve customers better, improve conversions, and eventually increase revenue. Thus […]

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Top 5 Benefits of Leveraging Business Process Outsourcing (BPO)

The BPO industry has registered tremendous growth in the last two decades and for a good reason. It provides various opportunities for cost reduction and business growth. While the average knowledge worker receives $67,500 per year, they spend 41% of their time performing repetitive digital work (1). With business process outsourcing, businesses can ensure that their staff […]

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Why Do You Need to Adapt?

Digital Accessibility in COVID-19 Digital accessibility refers to equal and equitable access to public online information, products, and services for all people without distinction, ensuring everyone’s participation in the digital economy.  As we recover from the COVID-19, more and more people rely on digital services for everyday activities, including shopping, remote working, online education, healthcare, […]

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The Importance of Mentorship

Before we move into 2021 and begin setting various work-related goals, it’s essential to analyze the gaps in the organization’s current working model and leverage the incredible growth tool – mentorship.  Business mentoring is the relationship between an experienced person (mentor) and a working staff (mentee). It can be used at all stages in the […]

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4 Ways AI Can Help with Marketing & Channel Partner Sales 

Artificial Intelligence (AI) is reshaping the marketing spectrum, creating better business opportunities, and facilitating seamless channel partners’ strategies. With manufacturers looking for a range of selling channels for their products, AI automates and streamlines the time-consuming and complex processes associated with channel partners’ sales.  According to McKinsey research, machine learning in sales and marketing gives […]

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Understanding Market Development Funds: From Basics to Benefits!

Marketing Development Funds offer a massive opportunity for businesses and partners. However, many miss the opportunities to leverage these marketing funds because they lack the knowledge on how to use MDF effectively. With the right assistance, you can help drive growth for your business significantly.  But first, let’s understand the basics. What are Market Development […]

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