How to Develop a Channel Partner Marketing Plan and Why You Should Consider It
Channel Partner Marketing is one of the best ways to reach new audiences, build business relationships, and boost revenue.
Which of these would be great for your business?
- Increased sales
- Access to new partners
- Greater customer trust
All the above, right? Working with Channel Partners can help get you there. But, how do you get started?
Let’s look at how to develop a Channel Partner Marketing Plan and why you should consider it.
A successful Channel Partner Marketing plan focuses on:
- Measuring sales
- Driving consumption
- Determining market coverage
- Delivering content
- Planning outcomes
- Supporting presales
- Collecting and utilizing data
- Promoting Partner commitment
Sounds great, but…
Do you know what your channel partner marketing goals are?
Maybe you do, but you’re having trouble prioritizing? There’s a lot to consider. Project Management (PM) experts can work with you to develop your channel partner marketing goals. You won’t need to worry about pulling your existing workforce away from doing what they were hired to do.
A clear set of goals is the key to developing a strong partner channel.
Do you know which partners are the right partners?
Finding the right partners for your business is crucial. You want to find channel partners that can benefit your company, your other partners, and your customers. That’s a tall order.
Here are just some of the factors to consider when selecting channel partners:
- Size
- Location
- Potential and established customer bases
- Sales capacity
- Company values
PM experts can help you build a cohesive channel partner profile that describes your ideal candidates.
Do you know how to keep all your employees, channel partners, and third-party marketers on the same page?
PM experts can help you create a brand standards guide. It’s an essential step in growing your partner channel market. A good brand standards guide defines your business, ensures everyone understands your brand identity, and keeps it consistent.
It’s always a good time to get your business on the right track.
Want to know more about how Channel Partner Marketing can help your organization build relationships and reach new audiences? Contact us.
Red Sky has grown its channels from 6 to 40,000 partners. We have over 15 years of experience working with clients to strategize, manage, and streamline their businesses.
