Understanding UX Research and Design: 6 Key Benefits
When businesses need to be on the same page with their customers, user experience is crucial. Business leaders are investing more and more in hiring UX research and design experts since it has an enormous impact on the company’s ROI. It helps businesses create an interface or a product that satisfies users’ goals and delivers a fantastic user experience.
A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%.1 UX research helps companies discover their users need to respond with useful, simplified, and productive design solutions.
UX Research Simplified
The Interaction Design Foundation2 defines UX research as the systematic study of target users to understand their requirements and add realistic contexts and insights into the design process. This study helps the company to know valuable information that can be used by the design team in the process.
How Can Researchers Help Your Company?
UX researchers use a mix of qualitative and quantitative research to collect data and statistics to get the best design solutions. Qualitative research answers ‘why’ and ‘how’ questions to understand people’s attitudes, motivations, and processes. In comparison, quantitative UX research answers ‘what’ and ‘how much’ questions to investigate the people’s behavior and attitude. The companies can then built the right product and knew where improvement is needed.
Here’s some insight into the methodology followed by our UX researchers:
Asking direct questions to users is the most reliable technique to understand their needs and requirements. Another method is to survey or interview with a suitable set of questionnaires. The researchers can derive valuable insights into the users’ issues, preferences, and wants and drive solutions accordingly.
The Mental Model
This research technique helps understand the mental model of the customers and what they expect from the interface. The mental model is basically to ensure that the product is designed as per the users’ expectations.
Usability testing helps researchers evaluate the interface by testing with a specific set of users. The participants are given tasks while the researcher observes and takes notes. This helps to identify where iterations are needed in development steps.
What Are The Business Advantages of UX Research and Design?
A great UX has a great ability to influence customers. It’s a key factor in retaining, converting, and satisfying your customers. Businesses are being forced to rapidly explore the benefits of UX and their potential in generating significant ROI.
Here are some of the benefits:
- UX research help companies to build an empathetic, user-focused interface that aligns business strategy with the core needs and goals of the users.
- It empowers companies to understand their existing users and potential users better so choices can be made that favor both customers and the company.
- It creates shorter development time upfront and helps designers have a clear vision of what is expected to be built, based on valid insights and facts.
- The company can avoid costly fixes of the development problems in their designing journey.
- Besides solving relevant user problems, UX researchers can track the ROI and identify where improvement is needed.
- It helps teams collaborate, bond, and come together with strong ideas that help the company grow.
Ready To Learn More?
UX research enables companies to give users the best solutions, but it requires a structured approach. At Red Sky Blue Water, our experts help you create interface and services that provide outstanding usability while embracing your brand’s personality. If you want to know more about conducting UX research and how it can benefit your business, feel free to reach out!